Mike Richard Promoted to COO of Weed Man, Erica Knapp Named COO of TurfBot

Weed Man promoted Mike Richard to COO and named Erica Knapp COO of TurfBot, a sub-brand of Weed Man.

Mike Richard
Mike Richard
Weed Man

Weed Man promoted Mike Richard, former national marketing director, to chief operating officer (COO).

Over the last 15 years, Richard has helped franchisees grow exponentially in their marketing pursuits through the National Sales Analysis Program. Prior to his role at head office, Richard has seen the brand through a variety of positions, including lawn care technician, sales manager and eventually shareholder and general manager. He also ran a large multiunit operation in Canada for nearly 10 years.

“Mike’s grown alongside Weed Man, and has always given his all to franchisees and the people within the company,” said Jennifer Lemcke, CEO of Weed Man. “Due to his tenure, experience and high-level performance, it’s evident that he is the perfect fit for the COO role.”

In addition to Mike’s promotion, Erica Knapp, Weed Man’s digital and communications director, has been named the COO of TurfBot, a robotic mowing concept and sub-brand of Weed Man. 

Weed Man has also restructured its digital marketing and communications department, promoting Tawnya Pappin to digital marketing and events manager and Crystal Shane to digital marketing strategist. The company will continue to add additional team members to accommodate the accelerated growth.

“As an organization, we’ve always focused on growth and opportunity for our people and believe in the power of promoting within,” said Richard. “Our franchisees do the same within their businesses, as they’re committed to expansion to keep upward mobility available for their existing team members, while acquiring new talent who want to grow with them.”