Dealer Success Guide - Volume 35

New dealers fill market voids, the importance of name badges in retail, Midwest dealer strongly tied to single OEM

DSG 1 v35 1016 57f267ad9d9c1

Click here to download Volume 35 of the Dealer Success Guide

Article include:

Whatever Floats Their Boat
Minnesota trio opens dealership selling everything from cars and campers to waterfront toys and zero-turn mowers.

Deserted Island
Joe Roske is carefully building a power equipment business in a rural community that’s seeing its small engine specialists fall by the wayside.

Store of the Future?
North Dakota dealer’s brand is tied directly to a single supplier. Risky, crazy or pure genius?

Putting a Name to a Face
Research shows that employee name badges can greatly improve the customer experience in a retail setting — including outdoor power equipment dealerships.

Survival of the Fittest
Eric Owens bought a mom-and-pop five years ago and is now closing in on the million-dollar mark.