Tony Moore knows the value of having a business with diverse operations. His company, Cardinal Landscaping, Tree Service & Lawn Care, has three distinct segments, including firewood operations. That diversity helped it not only survive the Great Recession, but also to prosper.
It’s good to have several different aspects to the business, Tony acknowledged, because one or two units can offset another that may experience a decline in any year. “Even during the recession, we managed to increase sales,” said Moore.
Moore has been involved in the firewood business since he was a student in college and it continues to be an important part of his company. He relies on Timberwolf equipment in his firewood operations.
Moore, 47, grew up a short distance from Lebanon, which is located in southwestern Ohio, a little over 30 miles northeast of downtown Cincinnati. He began working in the firewood business while a student at the Ohio State University. He did various part-time jobs to earn money and occasionally did work at the home of a professor. He once helped to stack a load of firewood that was delivered to the professor’s home. In the process, he got to know the man who delivered it, Tom Brown, and they exchanged phone numbers. Brown later offered Moore a part-time job splitting firewood, which he did toward the end of his four years at Ohio State University. Moore majored in landscape horticulture at Ohio State and earned a Bachelor of Science degree in agriculture.
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