Fecon Launches Rebranding with New Website

Rebranding starts with new website for Fecon; Vermeer All Roads is added as a Fecon forestry mulcher dealer

New Fecon Website 2
Fecon Logo 2020 Black 60b0eb1a656b6

Fecon is undergoing a rebranding effort which stresses the user experience rather than mere machinery, for both experienced land clearing contractors and those new to the business, with a new website.

Emphasizing the safety, production, and reliability inherent within each mulching tractor, mulching attachment, forestry attachment, and accessory, the streamlined site at www.Fecon.com, is easily accessible from laptops or mobile devices. It includes intuitive architecture which is easier to navigate. An interactive “application roadmap” makes it fast and easy for users to find mulching solutions to suit their situation.

“Experienced land clearing contractors have different needs than those entering the business, and this makes it easy for both to find what they are looking for,” said Fecon VP of marketing and dealer development Mike Kucharski. “Customers with a fleet of equipment working every day can quickly find information on the parts they need, or upgrades to their current equipment. Those seeking to get into mulching, whether on their own property or as a mulching contractor, have broader information needs which we also meet. The shift from machinery to the user experience is subtle, but profound, with a holistic approach.”

In addition to reducing the number of pages by more than 20%, the streamlined site includes links to informative and educational videos, Fecon Connect which identifies parts for all Fecon products, information on careers at Fecon, and much more.

 Fecon Vermeer All RoadsVermeer All Roads Added as Forestry Mulcher Dealer  

 As part of the roll out of the recent global distribution agreement, Fecon LLC has added Vermeer All Roads with it’s 15+ locations through the Mid-Atlantic, Ohio Valley, Northeast and New England as a forestry mulcher dealer.

Vermeer All Roads dealerships will begin stocking Fecon-made forestry mulching tractors and attachments in addition to their full lineup of Vermeer branded forestry equipment, making it simpler for customers to find the equipment best suited to their needs.  Vermeer All Roads has dealerships and service facilities in Albany, NY, Annapolis Junction, MD, Ashland, VA, Avon, NY, Charlotte, NC, Colfax, NC, Cranberry Township, PA, Findlay, OH, Garner, NC, Hermon, ME, Hopkinton, MA, Manassas, VA, Medina, OH, Roanoke, VA, Seymour, CT, Simpsonville, SC, and Summerville, SC which offer new and used equipment for sale, as well as rental, parts sales, and full service capabilities.

 "Fecon’s forestry mulching tractors and attachments are well built and have a great reputation in the industry,” said Vermeer All Roads VP/general manager Steve Scruggs.  “They are a great complement to our product offering.”