John Deere Releases Augmented Reality Experience

Augmented Reality feature enables customers to interact with John Deere equipment in a new way

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John Deere recently unveiled an augmented reality experience that allows Apple iPhone or iPad users to interact with a virtual John Deere Z994R Diesel ZTrak Zero-Turn Mower and explore its physical features. With the new feature, customers can use their iPhone to drop the mower into their surroundings, whether it be their yard, or in unexpected places such as their work cubicle.

“We see our customers increasingly using digital media to do research and be entertained,” said Jaremy Flake, John Deere marketing communication manager. “We want to attract them to our products by making it fun, then give them the information they need. With this experience, they are able to interact with our equipment – without physically going to the dealership – and then have an opportunity to learn more about the product.”

 Using the link on the Z994R model page of the John Deere website, users with an iOS12 device can drop the machine into the space around them using Quick Look technology.

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This augmented reality experience enables users to spin the mower around, resize it and go inside the mower deck to see the blades. Users can go to the John Deere website using the Safari browser to enjoy this experience without downloading a special application, making it easily accessible to John Deere customers.

“There are all kinds of possibilities with this technology, and I think we’re going to see a lot more of this in the future,” Flake said. “Just like John Deere is leading in equipment, we’re striving to do the same in how we engage with our customers.”

To experience the John Deere Z994 in augmented reality, visit the Z994R model page on This experience is only available while using the Safari browser on an iOS12 Apple iPhone or iPad. 

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