Avant Tecno USA Sends Dealers to Finland

Annual dealer meeting normally held in U.S., this year taking place at company headquarters in Finland.

Avant Tecno - Finland showroom
Avant Tecno - Finland showroom

Four years after opening its North American operations and experiencing massive growth, Avant Tecno USA is honoring its dealers by sending them to “The Land of the Midnight Sun” in Finland where Avant’s global headquarters is located. This Avant-sponsored trip coincides with Avant’s North American and International Dealer meetings as well as Avant’s 25th Year Anniversary celebration.

All North American dealers were invited to attend the four-day event in Finland from June 30 to July 3.

Avant North America typically holds its annual dealer meeting in the U.S. This year it wanted to do something different and offered to sponsor all its dealers to see Avant Finland’s sophisticated 27-acre operation. This technologically advanced compound encompasses R&D, product development, robotics, manufacturing, painting, assembly, warehouses, offices and showroom. Equally important to seeing the operation, Avant wanted dealers to learn the Avant philosophy directly from the family owners, and experience the passion of hundreds of committed employees building the compact loaders.

Avant USA continues to expand its presence all over the U.S. and Canada. The strength of its dealer partnerships and end-user interest of owning an Avant has catapulted sales in four short years. “There is no better way to thank our dealers and to help them understand who and what Avant is really all about except to put them in the place where our sophisticated, best in class global operations is located, in Ylöjärvi, Finland,” said Jukka Lyly-Yrjanainen, president of Avant Tecno USA.

The North American dealers will have a unique experience. When they finish their pre-planned activities, they will join dealers from over 40 countries for Avant’s annual Global Dealer Meeting to learn about new products, advances in engineering, test drive machines, and discuss best practices. The two-day meeting will end by joining vendors, employees and the Avant owners for another day to celebrate a huge milestone in the Land of the Midnight Sun, Avant’s 25th Year Anniversary.