Toro, Tractor Supply Announce Strategic Partnership

Select Toro zero-turn mowers, walk mowers and portable power equipment will be available at Tractor Supply locations nationwide, starting spring of 2020


The Toro Company and Tractor Supply Company recently announced a new long-term strategic partnership. Under the terms of the partnership, Tractor Supply will be Toro’s exclusive partner in the farm and ranch channel for select models of Toro zero-turn mowers, walk mowers and portable power equipment in stores nationwide and online beginning in spring of 2020.

“We are very excited to partner with Tractor Supply Company and for the opportunity to further extend our reach and strong brand to meet the lifestyle needs of rural homeowners,” said Rick Olson, chairman and chief executive officer of The Toro Company. “In partnering with a leading retailer like Tractor Supply, with a strong history and focus on serving the farm and ranch customers, this relationship complements our existing channel strategy and footprint and helps us reach a customer segment that has long been important to us.”

Tractor Supply is continually growing and investing in its stores and product offerings to meet the needs of the rural lifestyle customer. A similar philosophy drives Toro with its commitment to developing innovative products that help customers increase efficiency and productivity in the field. Both companies view the partnership as an opportunity to strengthen their respective reputations as premier providers of outdoor products.

“At Tractor Supply, we strive to be a key destination for our customers, providing them with the tools and products they need to care for their home, land, pets and animals,” said Greg Sandfort, chief executive officer of Tractor Supply. “As part of this commitment, we are continually looking to expand our product assortment by partnering with great companies like The Toro Company whose products resonate with our customers.”