SiteOne Hosts its 25th Annual Women in the Green Industry Conference

Registration is now open for the four-day professional development event set for Sept. 30-Oct. 3.It is focused on helping women in the green industry flourish.

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SiteOne Landscape Supply is hosting its 25th annual Women in the Green Industry Conference (WIGI) Sept. 30–Oct. 3 in San Antonio, Texas. Registration is open now through Sept.

“This year’s focus is ‘flourish’ because there’s never been a better or more important time to celebrate the key role women play in the future of the landscape industry and help them grow their personal networks and business opportunities,” says Christina Moore, Sr. events manager at SiteOne. “After a year of unexpected change and challenges, we are really looking forward to meeting again in-person to network, share best practices, support one another and learn new business strategies that will benefit the entire landscape industry.”

The 2021 welcome dinner keynote “Embracing the Growth Zone” will be given by Lauren Johnson, mental performance coach & speaker at Lauren Johnson & Co. Claire Goldman, principal, head of design and business development at R&R Landscaping will open the first day of WIGI with “Better Together”—identifying and capitalizing the differences between women and men to improve working relationships. Jennifer Lemcke, CEO at Weed Man will close WIGI with “Building a Team Today and Bench Strength for the Future.” The session will provide a deep dive into creating a process for recruiting efforts.

Attendees will have the opportunity to learn from guest speakers, sponsors, and each other by attending breakout sessions focused on topics, including:

  • “An Introduction to Wellness for Landscape Professionals” presented by Laura Butcher, assistant director, personal training, Auburn University.
  • “How to Build and Maintain Scalable Systems” presented by Emily Lindley, marketing manager at The Grow Group, and Lisa Greenwell, vice president of Business Operations at Greensweep LLC.
  • “Win More Profitable Work with Powerful Estimates and Job Costing” presented by Brittany Auman, owner of Auman Landscape.
  • “Boosting The Biz Inside and Out Through Photos” presented by Deborah Cole, owner at Deborah Cole Photography.
  • “The Membership Economy” presented by Beth Barry, vice president of Software Business Development at Real Green Systems.
  • “Recruiting: Don’t Stop Be Leafing” presented by Robyn Moffat, recruiting manager at SiteOne, and Michele Posehn, Sr. manager, diversity & university relations at SiteOne.
  • “Know Your Break-Even, So You Don’t Break the Bank” presented by Lisa McCarthy, founding partner/COO at Out of The Box Technology.
  • “Remove Risk from Your Mix” presented by Jennifer Poore, senior marketing communications manager at Bayer.
  • “Go With the Flow: Irrigation Essentials” presented by Julie Zigler, Hunter specification sales manager, Florida at Hunter Industries.
  • “Get Illuminated: Strategies for Customer Engagement” presented by Jenny Reemelin, Hunter sales manager, Northeast & Central Florida at Hunter Industries.
  • "Outdoor Living — Not Just a FirePit Anymore” presented by Megan Pratt, field marketing manager at Oldcastle APG.
  • “Wellness for Landscape Professionals” presented by Melanie Duguay, customer service and logistics manager at Techniseal.
  • “Won’t you be my Neighbor? Own the neighborhood by harnessing the power of Next Door and Community Mk” presented by Beth Barry, vice president of software business development at Real Green Systems.

SiteOne customers can apply 75,000 Partners Points to cover the registration fee of $999, or 95,000 Partners Points for a registration package of $1,299 including roundtrip airfare, hotel, ground transportation, group meals, classes, and keynote sessions.


Register for Women in the Green Industry at