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The Stupid Things consultants can say

Jim Paluch: turn these over-used cliches into something constructive

Nov 28, 2011

JP Horizons Inc.

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Not Every Lead Is Equal

September 8, 2026

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Study Says: Track Jobs, Not Leads

August 31, 2026

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Simpro Group Launches RAIN, New Features For Lightning Platform

August 10, 2026

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Survey: Gap In How Home Service Companies' Perception Of The Customer Communications Experience

July 17, 2026

Not Every Lead Is Equal

Marketing By McCarthy

How landscapers can identify higher-value jobs before spending the marketing budget.

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Study Says: Track Jobs, Not Leads

According to a study, home services contractors are 4x as likely to lose money on ads when they track leads instead of jobs.

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Software & Technology

Simpro Group Launches RAIN, New Features For Lightning Platform

RAIN delivers Cooper AI's promise: dozens of killer features proving Lightning platform's revolutionary speed.

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Bob Phibbs

Keyword Connects

Todd Bairstow

Barbara Weltman

Joy Gendusa

George Dans

Survey: Gap In How Home Service Companies' Perception Of The Customer Communications Experience

When considering factors that determine loyalty to a company, speed of response (36%) and “quality I can rely on” (32%) rank more highly with consumers than trusting the brand (30%).

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Marti MacGibbon

How To Market Your Landscape Company In The Age of AI

Customer search patterns are changing from short searches to detailed questions, but their needs for lawncare services remain the same. It's time to adapt.

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