Robotic mowers such as the Husqvarna Automower use sensors and guides (such as buried wires) to trim lawns autonomously.
Husqvarna
The U.S. robotic lawn mower market by smart robotic lawnmowers segment has high growth potential in the US region and to reach $152.73 million in 2021 and is projected to witness an absolute growth of 110.57% during the forecast period.
According to a report published by Arizton on Feb. 9:
- The popular trend of automation, rising dependence on technology to enhance productivity, and the development of advanced technologies such as artificial intelligence (AI) and sensors provide significant growth opportunities for market vendors. Moreover, the increasing efforts towards minimizing harmful emissions associated with the usage of gasoline/diesel/propane-powered lawn mowers are anticipated to push the market growth.
- Lawnmowers for small-sized lawn areas (<3000-meter square) hold the highest revenue share in the market. However, lawn mowers for medium-sized lawn areas are expected to observe the highest growth rate at a CAGR of 13.92% (by value) during 2022-2027.
- The low operating cost and growing demand from golf courses are driving the demand for the product in the market. Moreover, the positive growth forecasts related to the expansion of the landscaping industry is expected to support the market growth.
- In terms of technology, non-smart lawn mowers are leading the market and are expected to grow at a CAGR of 11.58% (by value) during the forecast period.
- Golf courses & other sports arenas are expected to observe the highest growth rate at a CAGR of 13.90% and 13.07% by revenue and unit shipment, respectively, during the forecast period.
- The market consists of various vendors, including Honda Power Equipment, Husqvarna Group, MTD Products, and others. There is intense competition among vendors for market share. As a result, many mergers & acquisitions are taking place to expand and improve the offerings to survive in the market.
- COVID-19 has resulted in various supply chain disruptions that have significantly hampered the sourcing of raw materials. Moreover, there was a fall in demand from the commercial sector due to the poor demand from hotels, resorts, and sports facilities. Also, the travel restrictions and postponement of several sports events during the pandemic resulted in low demand for robotic lawn mowers in the market. However, the increased leisure time pushed the participation of individuals in lawn care activities. It enhanced their outdoor living space, thereby pushing the residential demand for the equipment in the market.
Robotic Lawn Mower Tech Trends
- In 2022, Husqvarna announced the launch of the commercial robotic lawn mower CEORA in 2022, which is ideal for mowing large areas of around 12 acres. The mower is also inbuilt with Exact Positioning Operating System (EPOS) technology that enables the mower to operate without a boundary wire
- In 2019, Mean Green Products, an electric lawn mower manufacturer, collaborates with Kobi Company (robotic solution provider), launching an AI-enabled robotic lawnmower called "ATOM" to expand their product portfolio in autonomous mowers.
- Voice command technology is becoming popular among robotic mowers. Several vendors are incorporating voice assistant technology in their robotic mowers to tap the market potential for the same.
- Robotic lawn mowers are installed with sensors to identify the perimeter wire and avoid crossing the mowing area. The sensor needs to be strong enough to pick the underground magnetic cable.
- Vendors are increasingly taking initiatives and investing a significant amount in R&D for the design and development of smart robotic lawnmowers to meet the continuously growing demand.
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