PestRoutes, Lobster Marketing Come Together Under the FieldRoutes Brand to Expand Into Lawn Care

Leading pest control technology providers PestRoutes and Lobster Marketing unite under new name, FieldRoutes.

Field Routes

Pest control SaaS providers—PestRoutes and Lobster Marketing—rebranded as  FieldRoutes to deliver modern technology to field service companies looking to grow. This will enable expansion into new verticals, and as part of this move FieldRoutes has developed several new solutions for lawn care service providers.

“Aligning PestRoutes and Lobster Marketing under one brand allows us to expand, and as such, it was a natural progression for us to expand our capabilities and officially enter the lawn care market,” said William Chaney, CEO of FieldRoutes. 

According to Chaney, lawn care customers using FieldRoutes’ operations suite, on average, report growing their customer base by up to 44 percent within their first year using the software. In addition, he says lawn care customers using FieldRoutes’ sales and marketing suite have seen year-over-year returns on their marketing investment ranging from two-and-a-half to 11 times.

The product lineup now includes FieldRoutes’ operations suite (formerly PestRoutes), FieldRoutes’ sales and marketing suite (formerly Lobster Marketing) and FieldRoutes Payments, a fully integrated payment solution that delivers enhanced payment functionality, such as the account updater which automatically updates lost, stolen, expired, or closed customer payment card information.

The software now includes service plan functionality, which allows clients to bundle multiple services into discounted packages—a practice known as “programs” for lawn care businesses and “bundles” for pest control operators—and the ability to charge customers by measurement. It also now includes property estimations and updated routing functionality to take technician skills and certifications into consideration when scheduling a service.

Another noteworthy enhancement is the ability to route by chemical capacity—which allows clients to optimize routes by the amount of chemicals that can be carried by each vehicle. Rounding out the enhancements is the addition of pre-payment discounts as well as consolidated invoicing, allowing clients to create a single master invoice for individual services completed during a specific period. This new invoice type allows clients to process payments for these services together as their workflows may require.