A 2027 survey of over 1,000 commercial landscaping business leaders shows that 79% prioritize revenue growth by investing in technology, AI adoption, workforce pay increases, and direct supplier relationships to manage costs and improve operational efficiency.
- 79% of contractors are prioritizing revenue growth in 2027 while exploring technology and operational efficiency solutions
- Nearly half of landscaping operators already use AI in their businesses, with more than half planning to increase AI budgets
- Contractors are purchasing directly from suppliers to gain greater control over material and equipment costs amid rising prices
- A majority of landscape operators plan to raise crew pay this year to attract and retain skilled workers
- Workflow automation and integrated systems are emerging as key opportunities for contractors to scale operations and connect teams
Aspire Software, a ServiceTitan company released its 2027 State of Commercial Landscaping Report. Based on a survey of more than 1,000 commercial landscape business owners, executives, and senior decision-makers across the U.S., the findings highlight that 79% of contractors are prioritizing revenue growth in 2027, while businesses continue to explore how technology, operational efficiency, and new approaches to managing costs can support sustainable growth.
- Technology adoption is creating opportunities for more connected operations: Contractors already use technology across core areas of their businesses, while workflow automation, operational efficiency, and integrated systems are emerging as opportunities to better connect and scale operations.
- AI interest is translating into investment: Nearly half of operators are already using AI in some form, while more than half plan to increase their AI budgets as businesses explore where the technology can deliver value.
- Rising costs are changing purchasing strategies: As material and equipment costs continue to rise, landscape businesses are increasingly purchasing directly from suppliers to gain greater control over costs and price volatility.
- Businesses continue to invest in their workforce: A majority of landscape operators plan to raise crew pay this year as attracting and retaining skilled workers remains a priority across the industry.
“Commercial landscapers are focused on growth, but sustainable growth requires more than simply adding customers or crews,” said Eli Zevin, General Manager of Landscaping at ServiceTitan. “As businesses become more complex, having the right processes and visibility across operations becomes increasingly important. Contractors that can connect their teams, technology, and data will be better positioned to turn growth opportunities into stronger, more resilient businesses.”
The report highlights how commercial landscaping businesses are adapting their operations as they plan for growth. Contractors are changing how they purchase materials, continuing to invest in their workforce, and increasingly looking to technology and AI to improve efficiency and support more connected operations.
To view the full findings and key takeaways, download Aspire’s 2027 State of Commercial Landscaping Report here.
About the research
The survey was conducted on behalf of Aspire Software by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, among 1,020 commercial landscape business owners, executives, and senior decision-makers. The survey was fielded online from July 14 to July 31, 2026. This research is for informational purposes only and Aspire Software provides no assurances (express or implied) with respect to the accuracy of the survey data or analysis. Forward-looking economic and industry outlooks represent the views of the survey respondents, and may not represent the view of Aspre Software, ServiceTitan or its affiliates. Forward-looking statements are subject to risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed or implied.
