WorkWave recently announced a partnership to consolidate sales and operations functions companywide for Certus, a pest control company.
With 42 acquisitions in just two years, Certus has quickly become one of the fastest-growing pest control providers in the industry. With no slowdown in sight, Certus sought to select a software partner that would enable a unified focus on performance improvement, consolidation of technology, and efficiency of operations across the company, further facilitating growth.
“We have found immense value in selecting PestPac by WorkWave as our software partner across our sales and service operations because we can onboard our new companies quickly and effectively, with the knowledge that they now have access to the most powerful pest control solution on the market. Our teams complement each other well and constantly learn from one another,” says Mike Givlin, CEO and co-founder of Certus. “We’re working on a comprehensive view of all of our company data, better reporting, and more efficient routing capabilities. We would not be able to achieve that comprehensive view of our business without WorkWave by our side.”
Certus selected PestPac by WorkWave in 2020, citing the need for deep pest control functionality, the ability to scale across a large operation while maintaining speed and performance, a breadth of offerings that covered both residential and commercial operations, and the ability to accommodate a complex mix of service offerings found among the diverse pest control providers.
Certus then undertook a standard process to efficiently consolidate each new acquisition into one North American instance of the software, bringing them up to speed as quickly as possible. This smooth process was especially important as the technology experience level varied greatly across its newly acquired companies; some companies were already familiar with using a software solution to run their business, while, for others, PestPac would be their first software solution.
“We are honored to be partnering with such a forward-looking and innovative company. Certus is representative of the new way of thinking among pest control operators—thinking beyond service, as we call it—focusing on a great customer experience combined with higher growth and profitability,” said David F. Giannetto, CEO of WorkWave. “Certus knows that they can rely on WorkWave to provide the software necessary to help them achieve their objectives, creating synergies in an increasingly complex operation and giving them the confidence to focus on growth and providing the best service possible. That’s what success means to us.”
Based on the success of this program, Certus is accelerating implementation so that all its companies will be in one single, integrated platform within the next 12 months.
