ARI Providing Branded Websites for Toro Dealers

ARI Network Services will build and host Toro-branded websites for Toro's North American equipment dealers.

ARI Network Services has signed an agreement with The Toro Company to build and host Toro-branded websites for Toro's network of residential and landscape contractor equipment dealers throughout North America.

The branded sites offer Toro dealers easy access to the company’s full library of pre-loaded inventory data and the latest information on new products and promotions. In addition, the Toro-branded dealer websites will be the exclusive approved sites to which the company’s online dealer locator will point. Dealers will have the option to link from their respective Toro-branded website to a new or existing dealer website.

“ARI has given us a solution that provides our dealers with a fully Toro-branded online experience for the 2016 spring selling season,” explains Rob Little, marketing director for Toro’s Residential & Landscape Contractor businesses. “We’ll now be better equipped to help our dealers promote Toro’s strongest offers through up-to-date banners and other information we’ll auto-populate on their Toro-branded pages.”

“We are excited to work with Toro to offer its dealers a seamless, branded online experience to drive online leads and in-store sales,” said Roy W. Olivier, ARI president and CEO. “The launch of our robust, user-friendly OPE dealer website platform paired with the ability to integrate product data for equipment and parts from The Toro Company will help the Toro dealer network Sell More Stuff!”