LawnStarter, a website and app that connects customers with licensed, vetted lawn care professionals, has hired Zak Cocos as vice president of growth. The hiring of Cocos adds to LawnStarter’s focus on growing the company’s base of customers and lawn care providers in 2017. In this role, Cocos will be responsible for expanding LawnStarter’s user base via technical and digital marketing tactics.
Cocos comes to LawnStarter from Indeed, where he advanced from intern to senior director of growth marketing in less than six years. In his time at Indeed, he helped increase website traffic from 80 million unique visitors per month to more than 200 million unique visitors per month. As senior director of growth marketing, Cocos led a team using online channels to drive the growth of new and existing Indeed products.
“I’m attracted to the focus that LawnStarter has on using data to make marketing and product decisions, and on building the process that enables us to do that,” says Cocos. “As we grow, LawnStarter is invested in building the right team to help expand our culture of testing and data-driven decisions.”
“Zak is a fantastic addition to the LawnStarter team,” says Ryan Farley, co-founder and chief operating officer of LawnStarter. “Zak is well-respected in the Austin startup and engineering communities, and his experience and personality will be a great fit for our growing team.”
Cocos will be managing a team focused on recruiting and retaining customers and lawn care providers. He will also work to assemble a growth engineering team focused on customer acquisition efforts, automating marketing and optimizing customer conversions.
