With the introduction of the Maverick, Ford is redefining a new pickup truck segment. This truck targets customers who may have never considered owning a pickup truck in the past. It's affordable unibody design with standard full-hybrid powertrain provides an EPA estimated rating of 40 mpg in the city that gives the Maverick a range of up to 500 miles on a single tank of gas. It couples that fuel economy with the seating for five adults, a 1,500-lb. payload rating and 2,000-lbs. of towing capacity with the standard hybrid powertrain or 4,000-lbs. with the optional 2.0-liter EcoBoost gas engine.
“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic, plenty of towing and hauling for weekend trips or do-it-yourself projects, and it starts under $20,000,” says Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”
The Maverick targets customers who may have never considered owning a pickup truck in the past.Ford Motor Company
Powertrain Delivers Compact Car Fuel Economy
The Maverick's standard hybrid powertrain features a 2.5-liter Atkinson-cycle four-cylinder hybrid powertrain that delivers 191 hp when combined with the electric motor and 155 lb.-ft. of torque. It features an in-house-designed and manufactured electric traction motor and a continuously variable transmission driving the front wheels.
Those who want more capability can upgrade to a 2.0-liter EcoBoost gas engine delivering 250 hp and 277 lb.-ft. of torque with an 8-speed automatic transmission and standard front-wheel drive or available all-wheel drive.
FLEXBED Adds Versatility
The Maverick features a 4.5-ft. bed that offers a 6-ft. floor with the tailgate down. FLEXBED has been designed to give customers organization and storage solution flexibility to secure cargo, while accommodating Ford accessories and creative DIY solutions.
FLEXBED has been designed to give customers organization and storage solution flexibility to secure cargo, while accommodating Ford accessories and creative DIY solutions.Ford Motor Company
People can create segmented storage, elevated floors and more by sliding 2x4s or 2x6s into slots stamped into the side of the bed. There are two tie-downs, four D-rings and built-in threaded holes in the sides to bolt in new creations.
“The whole bed is a DIY fan’s paradise,” says Keith Daugherty, an engineering specialist who helped develop the truck box for Maverick. “You can buy the bolt-in Ford cargo management system and we’re happy to sell it to you, but if you’re a bit more creative, you can also just go to the hardware store and get some C-channel and bolt it to the bed to make your own solutions.”
