Belgard is showcasing how it is helping contractors design better, bid smarter, and build more efficiently at the Hardscape North America (HNA) trade show. Through an immersive booth experience, innovative design resources, and business-building programs, Belgard will demonstrate why it is truly More Than a Block.
Co-located with Equip Exposition, HNA attendees can visit Belgard at booth #20038 to explore innovative products, connect with industry experts, preview the 2027 Belgard University schedule and discover the tools, resources and programs that help contractors design, bid and build with confidence.
Jenny Nail, Chief Commercial Officer, CRH Americas Building Products:
"Contractors are the driving force behind our industry, and their success is our success. At Hardscape North America, we're demonstrating how Belgard is investing in their growth through industry-leading products, innovative technology, hands-on education and business-building resources designed to help them work smarter, win more projects and continue growing their businesses."
Throughout the show, Belgard will provide attendees with the following:
- Live Design Consultations: Belgard will bring "More Than a Block" to life through interactive design tools that help contractors visualize projects, inspire homeowners and close deals with confidence. Attendees will explore digital tools like Belgard Design Studio, and modularity demo kits, demonstrating how design tools can help contractors move beyond simply providing a price and instead give homeowners a vision for their finished space.
- Belgard University: Belgard will share an early look at the design inspiration, installation expertise and business-building content that will shape Belgard University programming in 2027. Attendees can pre-register for first access to classes directly in the Belgard booth and register for a Belgard eLearning account.
- Authorized Contractor Program: Contractors can learn more about the benefits of becoming a Belgard Authorized Contractor and sign up at the Belgard booth. The program provides training, marketing resources, lead-generation opportunities and other benefits to help contractors grow and differentiate their businesses.
- Installer Championship Sponsorship: Belgard sponsors five professional and collegiate teams participating in the Hardscape North America Installer Championship: University of Massachusetts Amherst, College of DuPage Horticulture, Surfaces Group, Homestead Hardscapes and JK Landscaping. The sponsorship underscores Belgard's commitment to developing skilled installer talent across both emerging professionals and established contractors.
- Product Innovation: Belgard will showcase Illumie, a new line of accent and well lights designed to illuminate landscape features and architecture. The booth will also feature newer hardscape innovations, including Delmaro™ and Modena™ Coping, offering contractors contemporary pool and wall finishing options that complement today's most in-demand outdoor living designs. Together, these solutions reflect Belgard's continued investment in products that help professionals create more complete, cohesive outdoor spaces.
- Industry Expertise: Vice President of Design at Oldcastle APG, Joe Raboine, will present "The New Outdoor Living Economy: How to Prosper in Fluctuating Market Conditions," a workshop taking place Thursday, October 22 from 8–9 a.m. EST. The session will explore design-led selling, technology and AI, wellness and biodiversity, modular design, packaged services and strategies contractors can use to differentiate and grow their businesses.
