Briggs & Stratton Expands Distribution of Ethanol-Free Fuel

Briggs & Stratton began selling its ethanol-free fuel at select Lowe's stores in June, and will now offer it to more than 18,000 dealers throughout North America.

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Briggs & Stratton launched its Advanced Formula Ethanol-Free Fuel at select Lowe’s stores in June 2013. Now the company is expanding its product offering to its more than 18,000 authorized dealers throughout North America.

Advanced Formula Ethanol-Free Fuel is a line of premium stabilizer and fuel blends specifically designed to make operation of 2- and 4-cycle engines smoother, all while helping maintain peak performance.

Briggs & Stratton says that it is reported that 90% of the nation’s fuel supply contains ethanol, which can cause engine damage because it attracts moisture. “Providing products that dealers can sell to their customers to help prevent engine damage due to ethanol is in line with our good engine health messaging,” said Carissa Gingras, marketing director of consumer engines and service with Briggs & Stratton. “Our dealer network is an important component of our business’ growth and we want to make sure they are equipped with the products needed to help combat issues related to ethanol-blended fuel to help keep their customers’ equipment running properly during the mowing season.”

How the product works

Briggs & Stratton Advanced Formula Ethanol-Free Fuels have two main benefits: ethanol-free gas and convenience that requires no mixing. Each formula has premium, engineered fuel ingredients including synthetic oil and stabilizer that work together to reduce corrosion and gum and varnish build-up, which ultimately reduces costly small engine repairs.

There are three different blended fuel ratios to select from to fit specific small engine needs:

  • 4-Cycle Fuel – for outdoor power equipment such as lawnmowers, pressure washers and string trimmers
  • 40:1 and 50:1 – for 2-cycle engines such as chainsaws, leaf blowers and string trimmers; a combination of ethanol-free fuel, synthetic oil and stabilizer

Briggs & Stratton Advanced Formula Ethanol-free Fuels can be used with any gasoline engine. The fuels are also helpful for storing seasonal equipment. Fuel will stay fresh for up to two years after opening, the company says.

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