Profile Products Acquired by Platte River Equity

The new owners plan to continue building Profile Products’ business, in collaboration with the current company leadership, through both organic growth and strategic add-on acquisitions.

Profile Products LLC, an environmental solutions company providing soil, water and vegetation management solutions used by customers ranging from international mining companies to golf and sports complexes to retail lawn and garden centers, has announced its acquisition by Platte River Equity, a private equity firm focused on driving growth in niche middle-market industrial companies. The new owners plan to continue building Profile Products’ business, in collaboration with the current company leadership, through both organic growth and strategic add-on acquisitions.

Profile Products will continue to operate with the same management team, 200+ employee workforce, and existing locations in Buffalo Grove, IL, Conover, NC, Blue Mountain, MS, and Limestone, TN.  Platte River’s investment resources, the deep operational expertise of its principals, and its strong track record in driving growth for its portfolio companies are expected to accelerate Profile Products’ success in increasing market share and penetrating new markets.

“We have worked hard with our distributor partners to become market leaders in each of our target markets, and we were looking for a partner to help us fuel the next chapter in our growth,” said John Schoch, president and CEO of Profile Products. “Platte River has the financial resources and experience to help us execute new expansion strategies. In addition, Platte River’s principals are major investors in the firm’s investment funds, so they are motivated to increase the value of their portfolio companies. This puts us in the strongest possible position to keep the company on a continuous growth path.”

Over the past six decades, Profile has developed innovative erosion and sediment control products, turf establishment products, and complementary solutions designed to minimize soil loss and accelerate seed germination for private and civil construction, energy, mining, landfill, agriculture, horticulture, sports fields, golf courses, and retail lawn and garden applications. Its products are sold in 75 countries on six continents.

In the past year alone, new product introductions have included ProGanics Biotic Soil Media, a patent-pending topsoil alternative that helps establish sustainable vegetation in even the most difficult soil conditions; Turface Elite, an enhancement of its market leading Turface Athletics sports condition and erosion control product line for high-end sports fields; and HydroFiber, a peat replacement product for the horticulture market.

“As the clear market leader serving a diverse set of growing end markets and customers, we are enthusiastic about our investment in Profile Products,” said Kris Whalen, managing director of Platte River Equity. “With a strong foundation and active pipeline of new products, the company is well positioned to better serve its existing customers and penetrate new markets. We look forward to helping John Schoch and the rest of the management team take full advantage of the opportunities to take the business to the next level.” 

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