Ideal Computers, Toro/Exmark Team Up

Companies have teamed to enhance integration between manufacturer and dealer; 2.0 EZ-Link is a "groundbreaking step" in automating product registrations.

Ideal Computer Systems and The Toro Company have teamed to enhance its Business to Business (B2B) integration between the dealer and manufacturer with the latest release of Toro/Exmark 2.0 EZ-Link.

“The Toro/Exmark EZ-Link integration through Ideal is a true testament in our combined commitment to provide outdoor power equipment dealers with products and solutions that will improve their business,” said Greg Carradus, Ideal’s director of sales. “We’ve valued our combined initiatives with Toro and Exmark over the years, and EZ-Link is a groundbreaking step in automating product registrations between our dealers and their manufacturer.”

What is EZ-Link? EZ-Link is a seamless automated integration that quickly and easily completes the product registration process for the dealer. In addition, EZ-Link automates the promotion reimbursement by promotion code which guarantees correct, complete and faster rebate redemption. EZ-Link-active dealers are automatically issued reimbursement for promo-related sales, all with no promo code entry required.

Real-time market data. Ideal’s Business Management Software manages the EZ-Link tool within the application, ensuring safe and secure transmission of Toro and Exmark data to Toro. The EZ-Link tool then feeds real-time manufacturing data back to Toro to dramatically improve manufacturing priorities. Dealers will be able to have the right products at the right time, and the opportunity to sell more and turn more profit.

“Having market data, in real time, is a huge asset to any business in order to make informed, timely decisions. The EZ-Link tool and its seamless integration into the Ideal software removes all the effort and expense involved in gathering this data. In turn, the EZ-Link tool saves dealers valuable time and effort in registering products and makes the warranty process downsteam more efficient. In addition, we have found that many dealers, through mistake or oversight, are not taking advantage of promotional rebates due to them; the EZ-Link tool and Ideal eliminates this,” said Dave Francis of Toro.  

For more information on Toro/Exmark EZ-Link and how it integrates with Ideal’s Business Management Software, call 800-737-1620, or visit