The construction equipment brand Doosan has rebranded and will now be known as Develon, effective immediately.
Develon will continue to focus on manufacturing construction equipment to build critical infrastructure in North America and globally. Develon products and services will serve the construction, logging, recycling, mining, rental and agriculture industries. Efforts will also be placed on advancing sustainable development through alternative energy sources of power for construction equipment.
According to the company, work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name Develon was chosen to "convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services."
“We believe the new Develon brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” said Todd Roecker, vice president of growth initiatives.
Visitors to CONEXPO-CON/AGG in March will see the next phase of the launch with newly branded construction equipment in the outdoor Develon exhibit.
In North America, Develon will continue supporting its more than 180 dealer locations in the United States and Canada. Develon North American operations will remain headquartered near Atlanta, in Suwanee, Ga., where the company continues to offer a training center for dealership service technicians.
The company will maintain exceptional parts availability through its two regional parts distribution centers: one in Atlanta and a second in the Pacific Northwest. A customization plant in Savannah, Ga., will still play a key role in supplying machines to DEVELON dealers and customers: getting products into the hands of customers faster, with the configurations they need for their applications. Develon will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai.
